Whether a local brewery or a national retail chain, a great product label and packaging is important for brand awareness and sales.
Your existing clients might find your product to be very beneficial. But in a cutthroat market, that is insufficient to make the product popular. A great product label can help draw the attention of potential customers. But more than that a strategically created label makes a brand statement. Such a label contributes to a company’s efforts in building a trustworthy brand identity. An effective product label is an essential aspect of your branding strategy. So you must design it carefully to convey the right message to your target audience.
Every year, over 30,000 new products are launched out of which almost 80 percent of the products fall flat. The reason why? Poorly designed labels that don't grab the attention of potential customers. Great product labels can make the difference between success and failure of a new product.
Before designing a product label, it is important to determine your purpose. Ask yourself what you want to achieve with the label. Do you want to increase sales or gain more brand recognition? Once you determine the goals, you can proceed to create the design for the labels. Here are some important things to keep in mind while designing the label for your product:
Include relevant images: Visuals are an important part of any marketing strategy. So include relevant images that will appeal to your target customers. For example, if your product is targeted at women, use a female model in the label design.
Make the product stand out: The label should stand out from the rest of the packaging material so that it gets noticed easily. Also make sure that your brand logo and tagline are easily visible on the label. This will help in increasing brand awareness among your customers.
Choose a catchy and descriptive name: The name you choose for your new product should be memorable and easy to pronounce. Choose a name that relates to your product in some way or has a background story that appeals to your target audience. Make sure the name is relevant to your product as well.
If your product is aimed at young children, you can choose a fun, vibrant color for the label to attract their attention. On the other hand, if the product is targeted towards older people, you can use a classy and elegant color combination to appeal to their tastes. The right color can help you communicate your brand message effectively and stand out from the competition.
Place your brand name prominently on the package: Your brand name is your company's identity so you need to place it prominently on the label so people will remember you the next time they are looking for similar products.
A well-designed product label is an important part of a successful marketing campaign. It can increase awareness about your product and build customer loyalty in the process. So don't underestimate the importance of a well crafted label if you want to grow your business.
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